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Archive for February, 2018|Monthly archive page

The monster creative duel between Direct TV and Charter Spectrum

In Ad Creative, Memorable Marketing on February 25, 2018 at 5:23 pm

If you live in a “Charter Spectrum” area, you quite likely are familiar with the ad battle currently going on between the company and Direct TV. The latter has put extensive weight behind it’s campaign that attempts to make fun (or in my view, ridicule) those people who still “prefer cable.” In the process, they show an endless chain of poor mopes who, to support the metaphor, enjoy things like walking into glass doors, spilling hot coffee in their laps, getting poison ivy, or paper cuts on their tongues …you get the idea.

Meanwhile, Charter Spectrum has created a family of cliche’ horror movie monsters, including a mummy, an evil doctor, a killer dummy, the grim reaper, and several others. We enjoy their frustration when bad weather or other problems knock their Direct TV service off the air.  Many entertaining situations result, as we see the hideous group on the subway, during poker night, even trying to cut down a tree blocking their satellite signal.  

(My favorite version  features death himself trying to lead a game of charades to pass the time. He gets into a sarcastic exchange with the caustic little dummy, while the mild-mannered mummy and the simple-minded alien attempt to grasp the conversation.) Read the rest of this entry »

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