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Archive for September, 2015|Monthly archive page

How Blocking Ads Will Make You Dumber.

In Uncategorized on September 18, 2015 at 11:03 am

Ads = Evil

That seems to be the default perspective for many consumers these days. I’d like to propose a new equation those people should think about.

Something For Nothing =  Something WORTH Nothing

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I think that one of the most discouraging trends in society in the past couple of decades is the entitlement consumers feel to getting almost anything they care about for free or almost free. That can be music, TV shows, movies, wireless internet, cell service, whatever.  If we have to pay, we’ll find a way around that and “pirate” it from some other source.

It’s the same kind of thinking that brands every car dealer a “crook” if he has the gall to try to get more for the vehicle than he paid the manufacturer for it. Apparently he should work for free.

Those same consumers, of course,  scream when their employers try to get them to absorb a bit more of the healthcare costs that rise dramatically every year. And they certainly wouldn’t stand for an employer attempting to benefit from their efforts without paying them mightily for every minute of it. But somehow when they are on the other side of the table, things change.

Earlier this week I saw an Ad Age article about the “war on advertising” being waged by various ad-blocking software programs and new or soon-to-be available browsers and mobile operating systems. The focus seems to be on making it easier for consumers to avoid seeing ads.

Let me figuratively grab you by your earlobes, folks:  quality content costs money to produce, and if you aren’t willing to pay for it directly, and can’t even bear to watch advertising from sponsors who are willing to pay for it on your behalf, it will stop.

It’s that simple.

The article talks about several respected Read the rest of this entry »

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