Okay, glad we have a nice opening item for this month’s edition of “The Good, the Bad, and the Ugh” in the marketing and advertising world.
The good this month is, oddly enough, a nice piece of self-promotion/charity effort by New York ad agency McKinney. Instead of the lame attempt at too-cool humor many agencies launch, the folks at McKinney helped create GingerbreadBnB.com. A just-plain-fun way to raise funds to help the homeless in New York City. You donate to book a “virtual stay” in one of three wonderfully-created gingerbread rental properties, featuring clever and funny edible amenities that even HGTV’s Property Brothers could never imagine. It’s difficult to explain in detail, but the best and most visual write-up I found is here.
It’s earned international attention, and well-deserved. Credit to everyone involved, for the agency in doing something meaningful with those Christmas sentiments (and writing it up very well), and to the artists themselves. It must have been a blast. Thanks to all who booked a virtual stay, as well – you obviously “get it.” I endorse this concept without, uh, reservations!
I’m getting a little tired of talking about Wendy’s, frankly. But they keep earning it. THIS month, it’s another annoying radio commercial, this time for their Bacon Portobello melt. In the spot, buyers sing their way through a horribly-forced jingle format, explaining what they did to “deserve” the sandwich. That’s not the bad part – creative is subjective, and some might disagree with me on the creative quality (though they’d be wrong if they did).
The problem here is in the “deeds” credited for earning the awards. They are all “little” Read the rest of this entry »