marnsmarket

New Sprint iPhone spot sets women back 300 decibels.

In Uncategorized on September 29, 2014 at 5:22 pm
Women excited at mention of Sprint iPhone plan.

Sprint spot and scene compliments of ispot.tv

Thank GOODNESS this spot came along. One of the classes I’m teaching involves stereotypes (including gender based) in the media. I need look no further for a great example of a Cro-Magnon depiction of women as ditzy, squealing mental lightweights who shudder with excitement over the fact that one of them is getting the new iPhone.

Forget the promotion of women to the C-suites of the world, and encouraging girls to flex their natural muscles at math, science, and other traditional male “bastions.”  Sprint has rendered all that an impossible dream, by “reminding” us all that women are simpletons, easily reduced to embarrassing cartoons in the presence of merely the promise of a “shiny thing” on the horizon for one of them.

It’s annoying, It’s insulting. And I just can’t discuss it any further. Just needed to check in here to say that I hated it, and that Sprint (and its agency) should be embarrassed.  Women are better than this. And Sprint ought to be. Now I’m going to go find a good spot to write about to cleanse my reviewing palate.

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  1. I couldn’t agree more. The ad makes women look so stupid. I turn the channel whenever the ad comes. Will never consider Sprint now.

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