marnsmarket

Archive for April, 2012|Monthly archive page

A final plug for an “awesome” blog.

In Uncategorized on April 13, 2012 at 7:05 pm

For most blogs, the last thing they want to do is send you to someone else’s. Today, that’s exactly what I want to do. For a couple of years now, down there in my little “blogroll” is a link to 1000 Awesome Things.

The proprietor, Neil Pasricha, is a young Canadian with an interesting story and an even more interesting mission. For more than three years now, he has been counting down his idea of “awesome things”  from 1000, each day writing about one in his blog.  The list has been fascinating, from little things – like when the handle on your coffee mug points out at you  when the microwave stops, or you can remove the shell of a hard-boiled egg in two pieces – to some pretty dramatic ones. A few may seem silly or superficial – but there’s a  a stream-of-consciousness joy in almost every one. An incredible number of them have resonated with me.

I’ve never written or spoken with Neil – just enjoyed his observations from a distance, and linked to his blog.  But it’s time to give him special treatment;  the list reaches #1 -and its end – next week.  This would be a great time to trek on over there and look around – look in his archives, and call up the ones that seem interesting to you. Bet you’re there a while. You might even think about buying his book after “meeting” him.

Bottom line, advertising and public relations people can be pretty cynical, and it’s easy to get caught up in that. So I’m sure glad there are folks who can unashamedly recognize the, well, thousands of things we have to enjoy, look forward to, and be thankful for. I wish I could BE more like that instead of just admiring it.

So hey, don’t forget about me. Come on back to Marn’s Market soon. But for now, get over to 1000 Awesome Things.  And make it a “favorite.”  You never know when you just might need a little dose of awesome to get you through.

And best of luck wherever things go next, Neil. Take us along if you can!

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Etch-a-Sketch knows what’s shaking!

In Ad Creative, Memorable Marketing, The Marketing Microscope on April 5, 2012 at 12:11 pm

Personal confession here: I LOVE this kind of marketing. I am always very impressed when I see a marketer seize an appropriate moment in time to generate some buzz and hopefully, some fun built around a timely occurrence in pop culture, politics, whatever.  And do it well.

Ohio Art, with its beloved timeless Etch a Sketch toy, has done just that. An article here on MediaPost News gives the full details. But to summarize, they’ve done some very clever things to capitalize on a recent comment from a Romney adviser that generated plenty of reaction from opponents.

They’ve struck just the right chord in their efforts to play off the event, referencing how (in terms of their toy, of course) there’s a left and right, but things work best when they work together. And the end message is an encouragement to vote! All very positive and upbeat, with no real political lines being drawn (sorry). You can, of course, buy a red or blue Etch a Sketch, if you must.

And the whole affair is built to deliver the people touched by social media to their redesigned website! Great marketing, and great fun – (Etch a) Sketch comedy, if you will. Way to go, Ohio Arts. More fun than a Barrel of Monkeys. (Uh, no offense, Milton Bradley.)