Toppings for Touchdowns. SCORE!

In Memorable Marketing on August 29, 2009 at 4:33 pm

I’m always on the lookout for interesting promotions. (Let me know when you hear of one, too, please.)

I just watched the Lions/Colts game on the NFL Network, which was apparently picking up an Indianapolis broadcast.  During the game, they mentioned a unique promotion from Papa John’s  – the “Official Pizza of the Indianapolis Colts.”

Here’s how it works: on the Monday after each Colts game this season,  fans in Indianapolis who buy a large pizza will get one free topping for each touchdown scored by the Colts during the previous day’s game. With Peyton Manning in the house, the count could climb pretty quickly on your average Sunday. Hello, pepperoni, sausage, pineapple, bacon, and onions!200801251239577055

I think this is an excellent marketing tie-in, and one that is probably reasonable cost-wise. Granted, it’s no free chalupa from Taco Bell that  Cleveland fans get when the Cavaliers top 100 points in an NBA game. But at least you know the touchdown thing is going to happen, probably in multiples, every single game. Come to think of it, I don’t know why Papa John’s doesn’t run the same promotion in Cleveland. Wouldn’t cost them a dime.

The Browns last scored an offensive touchdown in a real game on November 17, 2008.  Hey, Papa, would you consider a free topping for each first down?

Welcome to Cleveland. “Home of the cheese pizza.”


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