And now a word from….

In Just Thinkin' on June 5, 2009 at 11:23 am

Quick, who sponsors the Hallmark Hall of Fame? Okay, good.  (Don’t feel bad, Britney….you were close.) Yes, that one’s a bit obvious. And it makes sense….warm, fuzzy specials by a warm, fuzzy card company.

But there are other advertisers out there missing great opportunities to sponsor, or at least run spots in, shows that would be a good fit for the product, company, or reputation.  So I’ve decided to provide a little free consulting with some recommendations.

I’m a Celebrity, Get Me Out of Here is a fairly bizarre show. But Southwest Airline’s “Want to get away?” message would work. Or perhaps since we get to see those self-absorbed celebrities confronted with things like reptiles, bees, and other “creature discomforts” McDonald’s “I’m Lovin’ It” would resonate.

If we still used typewriters, Wipeout would be perfect for “White Out.’  But these days, any one of a number of financial services firms would seem to be appropriate sponsors, since they’ve either helped it happen to our 401-k’s, or needed a government bailout to keep it from happening to themselves.

Two and a Half Men would seem a logical place for those ubiquitous male enhancement drugs like Viagra or Cialas. Especially given the character played by Charlie Sheen.

Some possibilities practically write themselves; imagine Bones presented by Alleve, or Century 21’s House. We’ll hold open the Lie to Me slot for the next election season.

Too bad the Antiques Roadshow is on PBS. What with all those rock bands from the 60s and 70s promoting reunion tours…


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