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Archive for May, 2009|Monthly archive page

Susan Boyle, Adam Lambert, and your business.

In Agency Biz on May 31, 2009 at 10:22 pm

So close.  Both of them with great voices, but in decidedly different packages. Susan Boyle and Adam Lambert each came within a quarter note of winning a major competition, which would have virtually ensured them of fame and financial success.

Now, however, each must figure out how to capitalize on what they have achieved thus far, before falling back in to relative obscurity and having to “start from scratch.” And suddenly, the clock is ticking.

Chances are Susan and Adam have made enough noise that many influential folks will be eager to help them cash in. But if you run an ad or PR agency, you’re on your own. And failure to seize momentum at the right time can be costly, or even fatal. Read the rest of this entry »

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Don’t read the newspaper? Don’t brag about it.

In Media on May 30, 2009 at 6:56 pm

After posting comments on numerous blogs, most of them business-related, I’ve decided to start my own. Of course, it’s more involved than I thought. (Silence, wife!) While I’m learning the drill, I’ll toss out an opinion to get things started. For this first post, full disclosure: my degree is in Journalism, and I started out to be one.

The past few years  have seemed like one long obituary for newspapers. Fewer people than ever interact with a printed newspaper on a daily basis. And, at least according to the college classes I teach (admittedly the least newspaper-friendly demographic), they aren’t flocking to newspaper-run Websites, or even news networks, as an alternative, either. So it’s not a case of “why buy it when I can get it free?”  It’s more like, “I don’t have (i.e. won’t make) time for the news; besides, I’ve got social media to keep me informed.” Read the rest of this entry »