In Media on June 17, 2009 at 11:23 am
Let’s talk about comebacks. Optimism. Desire. Energy. Sure, the return everyone is talking about is Brett Favre’s with the Minnesota Vikings. I’m all in favor of that one. Sure, the soap opera gets a bit tiresome. But he’s been a great player, and if he wants to continue–and there’s a team that wants him–he should do exactly what he’s doing. Ignore the clueless couch potatoes and sanctimonious sportwriters talking about tarnishing legends. That’s HIS business.
Favre popping up again isn’t a big surprise, but here’s one that IS: a brand new home-delivered daily newspaper is emerging in Detroit. According to this article in the Lansing State Journal, two publishers are launching a brand new daily in an attempt to fill the void left when the major Detroit papers recently cut back on the days they provide home delivery. As you all know, the newspaper industry itself is back on its heels, trying to figure out a way to survive, let alone grow. Read the rest of this entry »
In Agency Biz on June 8, 2009 at 11:46 am
I came across an interesting item in Chris Bell’s blog Customer Think that made me think. He points out that most “customer feedback” mechanisms are tiresome formalities. Customers usually have no real incentive to tell the truth, and the business frequently cares very little about the answer anyway.
That “how is everything?” from the restaurant server is a classic example. Most people, even if they had just found a golf ball in their guacamole, would simply smile back and say “fine.” Most of us don’t like conflict, and after all, we rationalize, it’s probably not his or her fault!
And the server, who has been told to make this inquiry, isn’t expecting a real answer, either. Unless you send something back or demand to see a manager, it’s doubtful your comments make it to the kitchen door. Everyone just moves on, and no actual information has been exchanged. The restaurant gets a false sense of security. Read the rest of this entry »
In Just Thinkin' on June 5, 2009 at 11:23 am
Quick, who sponsors the Hallmark Hall of Fame? Okay, good. (Don’t feel bad, Britney….you were close.) Yes, that one’s a bit obvious. And it makes sense….warm, fuzzy specials by a warm, fuzzy card company.
But there are other advertisers out there missing great opportunities to sponsor, or at least run spots in, shows that would be a good fit for the product, company, or reputation. So I’ve decided to provide a little free consulting with some recommendations.
I’m a Celebrity, Get Me Out of Here is a fairly bizarre show. But Southwest Airline’s “Want to get away?” message would work. Or perhaps since we get to see those self-absorbed celebrities confronted with things like reptiles, bees, and other “creature discomforts” McDonald’s “I’m Lovin’ It” would resonate. Read the rest of this entry »